IT’s Your Ultimate Lash Blowout! 93% say product keeps lashes looking voluminous all day*93% say product does not flake*19x your volume!** *Results observed in a consumer panel study. **Results observed in an instrumental study. Skin-Loving Ingredients The first-ever mascara developed in partnership with Drybar—brings the benefits of a top hair salon blowout to your eyelashes!A conditioning formula that intensifies the saturation of super black pigment for a bold lash look Developed with Plastic Surgeons & Dermatologists To “set” your volume, try this salon blowout technique: Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips. Find the best mascara for you! Whether you’re looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look! Superhero Mascara Elastic Stretch Technology stretches the look of your lashes wider and longerLash-changing power brush wraps each lash in a lengthening cape of color REAL RESULTS!* BEST FOR ACHIEVING: Super lash length and volume 96% said lashes looked stretched! *Results observed in a consumer panel survey. Lash Blowout Mascara Intensely saturated black pigment delivers bold definitionLash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME!** 93% say product does not flake* *Results observed in a consumer panel study. **Results observed in an instrumental study. Hello Lashes+ Mascara with Lash Care Serum Volumized, defined lashes instantlyGentle removal for less lash lossLash-loving formula for soft, cared-for lashes REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes 93% say lashes look fuller Superhero Lash Blowout Hello Lashes+ Tightline Add to Cart Buying Options Buying Options Add to Cart Customer Reviews 4.4 out of 5 stars 11,692 — 3.9 out of 5 stars 654 4.4 out of 5 stars 1,456 Price $23.80$23.80 — no data — no data $27.00$27.00 Description Super volume and length mascara Salon lift and separation mascara Lash-loving mascara with built-in lash care serum 3-in-1 Lash primer, eyeliner and mascara Benefit Length + volume Lift + separation Instant volume + definition Ultra-separation & length Brush Lash-changing power brush Salon inspired microsphere roundbrush 360° lash-wrapping Brush Ultra-skinny wand Formula Super buildable formula No clump or flake formula Lash-caring serum Root-to-tip coverage for fuller-looking lash line