Product Description Kashi Organic Heart to Heart Wildberry Clusters Cereal, Vegan, 13.4 Ounce (Pack of 1) About the Brand Kashi Company was founded in 1984 on the belief that everyone has the power to make healthful changes. The San Diego-based companys mission is to provide great tasting, all natural, and innovative foods that enable people to achieve optimal health, wellness, and weight management goals. All Kashi products are natural, minimally processed, and free of highly refined sugars, artificial additives, and preservatives.The Name "Kashi" In 1984, when Kashi Company founders Philip and Gayle Tauber created their unique Seven Whole Grains and Sesame blend, they considered several names for the product: Gold'n Grains, Kushi, Graino... Finally, they decided on Kashi--a synthesis of "kashruth" or kosher and "Kushi" the last name of the founders of Macrobiotics (a whole foods way of eating/living). Later, they discovered that the word "Kashi" has many meanings around the world. In Russian, the name means porridge. In Hebrew, the word kashruth signifies simple or pure food. In Japanese, Kashi implies energy food. And in Chinese, it means happy food. To the company, Kashi means purity and healthy nutrition, and that's what you'll find in their unique blend of Seven Whole Grains and Sesame. Kashi products are foods for a balanced life.
